Bob Brady Chrysler Dodge in Decatur, IL
The Ram Truck Brand recently recognized the first customer who purchased the all-new 2010 Ram Heavy Duty Pickup Truck – named 2010 Motor Trend Truck of the Year®. In November, Terry Hogan and his wife Barb purchased a 2010 Ram 2500 ST Crew 4x4 from Bob Brady Chrysler Dodge in Decatur, Illinois – known as the "Soybean Capital of the World." They also purchased a 2009 Ram 3500 and Ram Chassis Cab to support their farm and Hogan Grain & Equipment Company. The Hogans traded in two Ford pickups, a Chevy pickup and an older Dodge pickup to purchase the three new Rams.
“This ties in nicely and supports our Ram Heavy Duty marketing launch plan. We’re targeting both lifestyle and vocational customers. One of our key vocational targets is Agribusiness – like the Hogans,” said Steve Johnson – Ram Heavy Duty Brand Manager. “Secondly, we know our Cummins diesel engine has a solid reputation but we need to let our current and competitive owner base know we offer a great alternative with our 5.7L HEMI® gas engine that will meet their needs. Our HEMI® delivers best-in-class standard gas engine horsepower and torque for 2010 model year. We’re glad to see we’re getting that message out in the marketplace - the Hogans’ new Ram has the HEMI®.
The Hogans also took advantage of a Ram first – the all-new crew cab. “Crew cab is roughly 50% of the Heavy Duty segment and Ram Heavy Duty offers a true crew for the first time,” Johnson explained. “The Hogans not only bought a crew cab– they bought one with an 8’ box too – another Ram Heavy Duty first for an extended or crew cab.”
Bob Brady appreciated the recognition for his dealership and team. His business has remained steady over the last year while others have had a tough time. "We didn't experience a big drop-off like the majority of vehicle dealers," Brady said. "We're up a little bit from last year and are starting with an uptick."
Brady feels fortunate business has been able to hold on and even increased a little. Brady said having new products such as the all-new Ram can help keep customers coming through the doors and buying cars. He also expects to have even more new products to offer as a result of Chrysler's new venture with Fiat. "We're real excited for the future," Brady said. "I can kind of smell it in the air with spring coming back."
Hogan said he needed a reliable truck and has had good luck with Dodge trucks in the past – specifically recalling a 1974 Power Wagon he once proudly owned. “That was a great truck. Really worked that truck,” he said. Hogan has already put his three new Rams to work. “That’s what they’re for,” he reminds us.
Hogan thanked the Ram Truck Brand for not just recognizing his purchase but making the effort to listen to the customer. “I think it’s great you’re spending the time to listen and talk to the customer. That's how this country was built. You have to listen to the customer – understand them. Provide them what they need to keep them loyal and make your business grow.” The Ram Truck Brand couldn’t agree more.
Portions of this article from "Brady dealership weathering downturn"
published March 12, 2010 by Chris Lusvardi in the Herald & Review (Decatur, IL) www.herald-review.com
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