3rd Annual Cruise-In

Mark your calendars! Bob Brady Auto Mall invites you to our annual Cruise-In to be held, Saturday, August 25, 2012. All makes and models are invited to participate to include Classics, Muscle Cars, Collector Cars, Street Rods, Custom Cars, Rat Rods, etc..

Hours for our Cruise-In will be Noon to 5pm with registration starting at Noon and closing at 2 pm. $5.00 registration fee per vehicle and the BIG NEWS for our event – all registration money collected will be divided between this year's charitable sponsor, Shriners organization AND one lucky winner during our grand prize drawing!

The more cars the BIGGER the grand prize! You can look forward to hourly $50 drawings, plenty of door prizes and one lucky registered person will go home with an i-Pad.

We will have on-site concessions along with a live music provided by The Still Band from 2 pm to 5 pm. Our 2011 cruise-in was a overwhelming success – we hope to see you and your vehicle at our dealership.

Bob Brady Auto Mall is located on the corner of Illinois Route 48 and Interstate I-72 (exit 144) in Decatur, Illinois. Please contact Ed Budds, Drew Gensler or Brad Warren for more information – 217-876-3800. www.bobbrady.com

SUPER SATURDAY SERVICE

Your Central Illinois automotive leader for over 22 years is excited to offer:

“SUPER SATURDAY SERVICE”

Award-winning all-day Saturday service and parts!

Super Saturday Service Coupon

Visit our service department on Saturday
and receive $50.00 off our 30K, 60K
or 90K service packages*
Limit 1 per customer
Most makes and models apply
Valid at Bob Brady Auto Mall.
                                                          Questions? Call service @ 217-876-3800

Offer expires 6/30/2012.

Coupon must be presented in Saturday at time of write-up.
Work must be started and completed on a Saturday to be eligible for special pricing.
* Tax and shop supplies extra.

Click here for coupon!

Ram Truck Brand Recognizes First 2010 Ram Heavy Duty Customer

Bob Brady Chrysler Dodge in Decatur, IL



The Ram Truck Brand recently recognized the first customer who purchased the all-new 2010 Ram Heavy Duty Pickup Truck – named 2010 Motor Trend Truck of the Year®. In November, Terry Hogan and his wife Barb purchased a 2010 Ram 2500 ST Crew 4x4 from Bob Brady Chrysler Dodge in Decatur, Illinois – known as the "Soybean Capital of the World." They also purchased a 2009 Ram 3500 and Ram Chassis Cab to support their farm and Hogan Grain & Equipment Company. The Hogans traded in two Ford pickups, a Chevy pickup and an older Dodge pickup to purchase the three new Rams.
“This ties in nicely and supports our Ram Heavy Duty marketing launch plan. We’re targeting both lifestyle and vocational customers. One of our key vocational targets is Agribusiness – like the Hogans,” said Steve Johnson – Ram Heavy Duty Brand Manager. “Secondly, we know our Cummins diesel engine has a solid reputation but we need to let our current and competitive owner base know we offer a great alternative with our 5.7L HEMI® gas engine that will meet their needs. Our HEMI® delivers best-in-class standard gas engine horsepower and torque for 2010 model year. We’re glad to see we’re getting that message out in the marketplace - the Hogans’ new Ram has the HEMI®.

The Hogans also took advantage of a Ram first – the all-new crew cab. “Crew cab is roughly 50% of the Heavy Duty segment and Ram Heavy Duty offers a true crew for the first time,” Johnson explained. “The Hogans not only bought a crew cab– they bought one with an 8’ box too – another Ram Heavy Duty first for an extended or crew cab.”
Bob Brady appreciated the recognition for his dealership and team. His business has remained steady over the last year while others have had a tough time. "We didn't experience a big drop-off like the majority of vehicle dealers," Brady said. "We're up a little bit from last year and are starting with an uptick."
Brady feels fortunate business has been able to hold on and even increased a little. Brady said having new products such as the all-new Ram can help keep customers coming through the doors and buying cars. He also expects to have even more new products to offer as a result of Chrysler's new venture with Fiat. "We're real excited for the future," Brady said. "I can kind of smell it in the air with spring coming back."
Hogan said he needed a reliable truck and has had good luck with Dodge trucks in the past – specifically recalling a 1974 Power Wagon he once proudly owned. “That was a great truck. Really worked that truck,” he said. Hogan has already put his three new Rams to work. “That’s what they’re for,” he reminds us.

Hogan thanked the Ram Truck Brand for not just recognizing his purchase but making the effort to listen to the customer. “I think it’s great you’re spending the time to listen and talk to the customer. That's how this country was built. You have to listen to the customer – understand them. Provide them what they need to keep them loyal and make your business grow.” The Ram Truck Brand couldn’t agree more.
Portions of this article from "Brady dealership weathering downturn"
published March 12, 2010 by Chris Lusvardi in the Herald & Review (Decatur, IL) www.herald-review.com

2010 Ram Heavy Duty Resonates with American Heartland

At Ram, there is nothing that we cling to tighter than our commitment to the basic traits of the traditional American pickup truck. We build our trucks to be rough-and-tumble rigs capable of outliving even your mother-in-law, and we have a fierce sense of pride in our product. So, too, do our customers.
Amongst the most notable of those customers are Terry and Barb Hogan of Decatur, Illinois. Owner and operator of Hogan Grain & Equipment Company, Terry has spent years putting his various work trucks through the wringer, and he knows a workhouse when he sees one. Up until November 2009, Terry’s fleet consisted of an eclectic mix of pickups, the bulk of which were in need of some form of maintenance. Busy at the helm of Hogan Grain & Equipment and farming over 4,000 acres of land, Terry had neither the time nor the inclination to spend hours laboring over repairs. Instead, he turned to a brand he’s held synonymous with dependability since he first crossed paths with a Power Wagon in 1974: Ram Trucks. Trading in two Fords, a Chevy, and an older Dodge pick-up, Terry & his wife eventually exited Bob Brady Chrysler Dodge with three new Rams in tow: a 2009 Ram 3500, Ram Chassis Cab, and a 2010 Ram 2500 ST Crew 4×4. The latter was the first 2010 Heavy Duty model to ever reach a customer’s hands – and we’d be hard-pressed to find a better match. “We’re targeting both lifestyle and vocational customers,” explained Ram Heavy Duty Brand Manager Steve Johnson. “One of our key vocational targets is Agribusiness – like the Hogans.” According to Terry, our “targeting” and the countless man hours spent engineering a truck specifically for buyers with needs like Terry’s has not gone unnoticed. “I think it’s great you’re spending the time to listen and talk to the customer,” said Terry. “That’s how this country was built. You have to listen to the customer – understand them. Provide them what they need to keep them loyal and make your business grow.” Which is exactly what we strive to do – for both Terry and his fellow American craftsman.